What Guides Our Work.
We've spent over 30 years in competitive environments as players, coaches and leaders, learning what helps people grow and what slowly pulls them away from themselves. Our approach continues to evolve as we learn, reflect and adapt alongside the athletes we coach.​
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We choose intention over noise.
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Because attention, care and presence shape learning more than volume or pressure ever could.
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We choose sustainable tempo over urgency.
Because progress that lasts is built through consistency, patience and trust in the process. ​
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We choose people before outcomes.
Because athletes perform best when they feel safe enough to be fully themselves.
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These choices shape every environment we create - on and off the court.
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Our Coaching Team.​​
LAURA
MULLALLY
Sport Psychology · Coach · Co-Founder
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Laura has spent her life building people through sport. With experience across NCAA Division II and III coaching and administration, national team leadership and a Master’s in Sport Psychology, she brings a thoughtful blend of structure, strategy and care to her work.
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Rather than simply designing programs, Laura focuses on shaping environments where young athletes feel safe, challenged and supported.
Known for her honest communication and deep compassion, she helps athletes build confidence, self-trust and resilience - on and off the court.
PUFF SUMMERS
Player Development · Professional Player · Analytics · Co-Founder
Puff has spent over a decade working in high-performance environments as a professional player and coach, with experience across multiple countries and at national and international level.
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Known for his deep attention to detail, Puff brings an analytical eye to player development — particularly in footwork and skill progression, while never losing sight of the person in front of him.
His work blends structure and creativity, helping athletes build confidence, autonomy and consistency over time. At Why Not? Hoops, Puff creates learning environments where players feel challenged, supported and genuinely seen - valuing sustainable progress over shortcuts and growth that lasts beyond the court.